Tuesday, January 30, 2007

CBS 58 Breaks Ice in Experiential News Reporting


Some Laugh, but Point is Well-taken CBS 58 has taken on a new direction in its news reporting, and the results are certainly creating a buzz. Instead of the old-fashioned “listen to me: don’t do this” form of news reporting, CBS 58 has rolled out a new era in reporting with “watch me: don’t do this.” Early critics of the technique have scoffed at the results—the loss of a $250,000 news van in Big Muskego Lake. However, every local news channel covered the story, and the point is well taken among people who enjoy driving their large, heavy vehicles on ice in the winter.

Instead of standing on the shore with her video camera, Susan Wronsky took it upon herself to prove just how thin the ice was in that area. While she now claims she just made a wrongsky turn and thought she was on a road (probably for insurance reasons), her cutting-edge journalism has led many SUV owners to reconsider their drives on frozen waters.

Chuck McFarlane, an avid ice fisher, told Real Wisconsin News that he now plans on driving his wife’s Toyota onto the lake instead of his Yukon Denali. “Really,” he said, “the four wheel drive capabilities and extra cargo room won’t help too much when it starts heading into the water. And that Toyota’s an old piece of crap, anyhow.”

Of course, the jokesters are out there, claiming Susan took the wrongsky turn and ended up in her predicament because of the age-old accusation of female inattentive driving. This is an unfortunate accusation to be heaped upon such a dedicated journalist. Maybe she was touching up her mascara at the time, but that’s only natural for a 27 year-old hoping to win a job in front of the camera. Let us not forget that her sacrifice will save countless lives.

CBS 58 has plans to continue their ahead-of-their-time experiential journalism with stories you will not want to miss. Later this winter, a reporter will spend several nights in a small cabin with various portable heaters to determine which ones are most dangerous with the windows closed. Another story will involve trimming trees near power lines, and a summer story will demonstrate how not to light fireworks. The FOX News Network will be watching the success of this new form of reporting, and has apparently already secured the services of some FOX movie studio stuntmen to aid in their potential reporting of such stories as “What to do if Your Home is Attacked by Terrorists” and “How to Replace Electrical Outlets Without all the Hassle of Cutting the Electricity.”